Graphic designer in Melbourne working on a creative project

Graphic Design Tips from Melbourne’s Abi Sajid

Discover essential graphic design tips from Melbourne’s renowned designer, Abi Sajid. Enhance your visual storytelling skills with expert advice.


Table of Contents

Visual Storytelling Genius: Graphic Design Tips from Melbourne’s Abi Sajid

Visual Storytelling Genius: Graphic Design Tips from Melbourne’s Abi Sajid

Introduction to Abi Sajid and Her Design Philosophy

Abi Sajid, a renowned graphic designer based in Melbourne, has been transforming the visual communication landscape with her innovative and compelling designs. With a passion for storytelling through visuals, Abi’s work is characterized by its ability to connect with audiences on an emotional level.

Understanding the Basics of Visual Storytelling

Visual storytelling is an art form that uses graphic elements to tell a story or convey a message. It’s not just about making things look pretty; it’s about making them meaningful and engaging. Abi emphasizes the importance of understanding the narrative behind every design to effectively communicate the intended message.

Key Graphic Design Tips from Abi Sajid

  • Embrace Simplicity: Keep your designs simple yet impactful. Avoid clutter and focus on the essential elements that contribute to your story.
  • Consistency is Key: Maintain a consistent style and color palette throughout your design to ensure a cohesive and harmonious visual experience.
  • Typography Matters: Choose fonts that reflect the tone of your message. Typography can significantly affect how your message is perceived.
  • Use Color Strategically: Colors can evoke emotions and set the mood. Choose colors that align with the emotions you want to evoke in your audience.
  • Pay Attention to Composition: Proper composition guides the viewer’s eye across the design and helps to effectively communicate the story.

Implementing Abi’s Tips in Your Projects

To incorporate Abi Sajid’s graphic design tips into your projects, start by planning your visual elements around the story you want to tell. Sketch out your ideas and experiment with different layouts and styles. Remember, the goal is to make your audience feel something, so keep your designs focused and purpose-driven.


Abi Sajid’s approach to graphic design shows us that effective visual storytelling is about more than just aesthetics. It’s about crafting a visual narrative that resonates with your audience and leaves a lasting impression. By following her tips, you can elevate your graphic design projects and become a visual storytelling genius.